Nov 2, 2007

Canadian Open Finds Title Sponsor In RBC

By Sean Crogie   Posted at  11/02/2007 08:37:00 AM   No comments

It was announced yesterday that the Canadian Open has found a title sponsor in RBC also known as Royal Bank of Canada. There sponsorship will continue til 2012.

Oakville, Ont. (RCGA) – The Royal Canadian Golf Association (RCGA) announced today that RBC has agreed to a sponsorship agreement to become title sponsor of the PGA Tour’s Canadian Open through 2012. Financial details and terms of the partnership were not disclosed.

The RBC Canadian Open, Canada’s only PGA Tour event, will debut from July 21-27, 2008. Next year will mark the 99th playing of the Open championship.

“This is a landmark day for golf in Canada. For over 100 years, RBC has earned its standing as a leading national institution and today is Canada’s most respected corporation. To unite our historic national golf championship with the brand, strength and commitment of RBC is in many ways a perfect partnership,” said Scott Simmons RCGA Executive Director. “RBC has given us an opportunity to continue and grow the Canadian Open with excellence. Our Board, staff, volunteers along with over five million golfers have a lot to be excited about today, all thanks to RBC.”

“Working with the RCGA to re-energize and strengthen this great property gives us an ideal platform and an exceptional opportunity to reach our target markets in Canada and build the RBC brand in the U.S. and internationally,” said Jim Little, Chief Brand and Communications Officer, RBC. “We are committed to working together with the RCGA to ensuring the RBC Canadian Open is a premier stop on the PGA Tour.”

“On behalf of the PGA TOUR, I would like to congratulate both RBC and the Royal Canadian Golf Association on today’s exciting news regarding the Canadian Open. RBC is a highly respected global brand and world-class financial institution, and we look forward to supporting RBC as our newest partner on the PGA TOUR,” said PGA TOUR Commissioner Tim Finchem. “The RCGA has been a valued partner of the PGA TOUR for a number of years and the Canadian Open, as the fourth-oldest tournament on TOUR, has been an integral part of our schedule. Through the RBC Canadian Open, we will continue to showcase the PGA TOUR and golf at its highest level to millions of golf fans in Canada, across North America and throughout the world.”

Plans are already underway for the 2008 RBC Canadian Open. For corporate hospitality, tickets, volunteer and sponsorship information please visit www.thecanadianopen.ca or call 1-800-571-OPEN.


Hopefully I'll make it to one of the Canadians Opens in the coming years as it's been something I've wanted to attend it just seems there's always something going on during that time of the year


About Sean Crogie

Father of 3, #golf writer, full-time mail carrier, part-time @RideauViewGolf Turf Team #PJ20 fan, golfing nomad.
View all posts by: Sean Crogie

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