Adams Golf New Logo & “Make Golf Easy” Initiative

 So what do you think of the new logo and the new initiative by Adams Golf. Spoke to my Adams guy and he says Adams is currently working through the logistics of having a similar promotion in Canada. Will keep you posted.

New Look Adams Golf Launches “Make Golf Easy” Initiative With Money-Back Guarantee

PLANO, TEXAS, July 31, 2013 – Adams Golf, known for producing some of the game’s easiest to hit clubs for golfers at every level – notably hybrids and hybrid iron sets – is integrating the “Make Golf Easy” philosophy into every facet of the company’s business. Launching the effort in August, the company is offering a Money-Back Guarantee on the new Tight Lies fairway wood.

Adams is so confident that golfers will be exceptionally satisfied with the easy-to-hit performance of the Tight Lies fairway wood, purchasers can return the club to Adams for a full refund within 30 days of purchase if they are not fully satisfied. The offer begins on August 15, 2013 and runs through October 15, 2013. More information is available by visiting www.adamsgolf.com/tightliesguarantee or calling toll-free 1-800-709-6142.**

"This promotion celebrates a legendary club whose hallmark is making the game easier to play, and reflects the start of a new era for Adams, where interacting with our company will be simpler for golfers, vendors, retail partners and pro shops," said John Ward, President of Adams Golf. "The entire industry will experience a new Adams that offers trouble-free purchase promotions, strategic expansion into international markets, an easy-going, fan-friendly Tour team, strategic business and marketing partnerships and a renewed commitment into our pursuit of product innovation – all with the mindset to ‘Make Golf Easy.’"

A New Era. A New Look.

This commitment demands a new logo, corporate colors and attitude. The brand’s primary mark now includes a script typeface "Adams" that will be seen on clubs, accessories and marketing assets. Added to the portfolio for the first time is a recognizable, standalone emblem. A script "A” features the design element of a golf club on the left leg, while the entire letter is surrounded by a two-stripe oval that represents the golf swing path.

 

For most of the company's history the primary color palette has been red and black. Moving forward, blue (PANTONE 294) will become the primary color, with red (PANTONE 187) white, black and silver as complements.

"Our goal throughout was to find a design that has global appeal and reflects the new personality and positioning of the brand," said Scott Blevins, Senior Vice President of Marketing. "We feel that this new look will help Adams become more recognizable around the world in a more consistent and contemporary manner. It's a fun and friendly design that we think appeals to our broad customer base along with those who don't yet know much about our company and products."

Tour professionals have already begun sporting the new look on headwear and bags. The first product to feature the mark will be the new Tight Lies fairway wood, a technologically-advanced re-birth of the club that put Adams “on the map.”
 
  
Adams Golf, the maker of the #1 Hybrids on Tour, produces easy-to-hit products for all golfers to enjoy the game of golf. For more information, please visit www.adamsgolf.com or shop.adamsgolf.com. #1 Hybrids on Tour claim based on 2012 usage on the PGA, Champions, and Web.com Tours, as reported by the Darrell Survey Co.

**Offer valid only on purchase of the Adams Tight Lies fairway wood made at authorized Adams U.S. retailers. Original receipt required for refund. Purchase must be made between August 15, 2013 and October 15, 2013. Return must occur within 30 days of purchase. If Tight Lies was purchased online, Adams will not reimburse original shipping and handling costs. Call 1-800-709-6142 or go to www.adamsgolf.com/tightliesguarantee for information on the return process. You will receive a check within 12 weeks of Adams’ receipt of club and verification of purchase. REFUND LIMITED TO PURCHASE PRICE PAID AND EXCLUDES ALL TAXES. Only one return per U.S. mailing address.

White Golf Shirt – The Search Continues

Recently I was looking through my golf apparel and I realized I didn’t have a white golf shirt. Considering the amount of apparel I accumulate here from my blog that’s pretty surprising. I knew I’ve had white golf shirts before they probable have either gotten given away or worn out.

So to my wife’s dismay I went golf clothes shopping. I do frequent Golf Town here in Ottawa but most of my golf apparel shopping is online. Online shopping is a great way to compare shop, read reviews, and usually get the best price.

So where was I to start for looking for this new white golf shirt? Should I just use a golf apparel company I’m familiar with or try looking for something from a company I’ve never thought or heard about before?

I decided to visit visit online golf clothes store Function 18 because of the vast selection they had from some familiar brands and other less familiar. I realized FootJoy was the leading maker of golf shoes, socks and gloves but from looking at Function 18's site I discovered FootJoy took the plunge and now has a complete clothing collection — including shirts, trousers, sweaters, and other items.

Function 18 has a wide selection of FootJoy clothing. I was impressed with what Function 18 was selling, even a white short from FootJoy. Function 18 definitely has me thinking.

So sometimes when you’re looking at purchasing golf clothes maybe look outside of your comfort zone. You may be pleasantly surprised.

Muskoka Bay Club Golf Course Review

Muskoka Bay Club - June 2013
Gravenhurst, Ontario, Canada

Architect: Doug Carrick (2006)

Tour Yardage(Black) 7,367 Yards, Par 72
Rating/Slope: 76.1/146

Played: Hybrid Yardage (Blue/White) 6,001 Yards
Rating/Slope: 70.2/129

One of the first times I talked to Chuck MacDougall Director of Sales, Marketing and Construction at Muskoka Bay Club he mentioned that, “Muskoka Bay was a course golfers wanted to play so they could check it off their bucket list”. For me playing Muskoka Bay Club was partially a bucket list course but it was something a little more.

I had glanced at a Golf Week article mentioning Canada’s Top Modern and Classic Golf Courses. I noticed a few courses that were on that list were right in my backyard. Hence how my Muskoka Golf Adventure ended up coming about. Muskoka Bay Club was #15 on the list of Top 40 Modern Canadian Golf Courses.


Muskoka Bay Club is not a far drive from Ottawa. I ended up driving Highway 17 through to beautiful Highway 60, which snakes through Algonquin Park then down Highway 11. Took about 4 and a half hours.

Muskoka Bay Club has a nice range situated high above the first tee so it was perfect to get warmed up. Nice large putting green situated perfectly by the white/middle tees to get a few putts in.

I ended up playing a hybrid set of tees (a mix of white & blues) which was perfect for a first timer to the course.

Hole 1: Par 4, 346 Yards - "Table Rock"
A great starting hole, the view from the tee is a narrow shoot. A driver isn't an must here so think about a 200 yard club to get you in the fairway. Trouble is all down the right side so favor the left side. Green is long and narrow with three bunkers on the right side and one on the left. Green has varying tier. The view from the back tees is amazing. See below.

Hole 2 : Par 3, 147 yards - "Pulpit"
A deceiving hole that looks to have a smallish green on top of the "Pulpit". Not the case. So get the right yardage and swing easy. The green once again has a few tiers/undulations.  Short and short right aren't good as well as long left (where I hit and couldn't get up and down and had to settle for bogey)

Hole 3: Par 4, 393 Yards - "Lost Lake"
I found this to be a tough hole. Normally my ball flight is right to left(draw) which sets up perfect for this hole. Unfortunately if you don't have a solid drive and you don't make it to the ridge in the fairway you going to have a longer, blind shot to this green.  You definitely want to come into this green from the right side much easier to avoid those large numbers.

Hole 4: Par 4, 303 Yards - "Shorty"

One of those fun holes especially from such an elevated tee. Amazing view, take out your driver and give it all you got. There is trouble short right and long left so if your not hitting your driver well keep it in the bag and opt for a hybrid to about 180- 190 yards. Setting up a wedge to this well guarded green. On the left with a plethora of bunkers and the back with good old Muskoka rock. Could be birdie or a snowman.

Hole 5: Par 4, 439 Yards - "Cliffside"
Hit a great drive here unfortunately it was to long and through the dogleg. So be careful what you hit off the tee especially from the middle/white tees. This can definitely be a birdie hole with two good shots.
Trouble all down the left side so favor the right side into this green.

Hole 6: Par 3, 123 Yards - "Son Of Birch"
One of the easier holes on the course. Although there's trouble both left (bunkers) and right (rock).  The green is receptive and fairly long and you'll be hitting a short iron in so be confident and swing. Birdie or par surely waits.

Hole 8: Par 5, 471 Yards - "Eiger"

A beautiful par 5 from an elevated tee. Some may go for the green in two but with such a difficult green (slopes/tiers), a narrow shoot to the green and water to the left. Make this a 3 shot par 5 and you'll be much happier when you mark your score in.

Hole 9: Par 4, 343 Yards - "The Narrows"
From the whites this 343 yard par 4 looks slightly shorter from the elevated tee deck. Might have to do with the visually intimidating rock outcroppings. A hybrid down to about 150 yds. in makes for a very hard shot into this seemingly small green. The rocks are narrow and will gobble up your ball if your not accurate enough. When you get up there to see how much space you have you'll want to play it again immediately. A hole like no other golf hole I've ever played.

Hole 11: Par 3, 147 Yards - "Bad Baby"
I actually parred this hole which was fun. Another scenic hole, it is the easiest hole (Handicap 18) at Muskoka Bay but beware of the severe slopes of the green.  On a windier day I could see this hole playing real tough.

Hole 12: Par 5, 454 Yards - "Alps"

Not real sure about having rocks right in the middle of the fairway. I guess for some sort of visual deception. You want to be right of the rocks as left is nothing but trouble. With two good shots this green is reachable in two but my suggestion again is to use three shots to get to the green. The fairway slopes gently from the left so come into the long green form the right side. Bunker shouldn't be in play.

Hole 13: Par 4, 345 Yards - "Bunker Hill"
This was my birdie hole. Play your 200 yard club to just past the corner and you'll love the view you have of this well guarded green with bunkers left and right. Very tricky green with both tiers and slopes. Sunk a long putt here, birdie! birdie!

 Hole 14: Par 5, 458 Yards - "Himalayas"

The only par 5 at Muskoka Bay that I ended up with par. View from the tee is spectacular and intimidating with rocks everywhere and a narrow landing to boot. Pretty much everyone will be laying up regardless of what tees they're using. Watch for the deep gulley in front of the green.

Hole 15: Par 4, 317 Yards - "Alcatraz"

A short par 4 from the middle tees. You can play this hole many ways depending on your confidence. The fairway narrows as you get closer to the green. Green is protected right and back, rocks at about 100yds in can play with your head. 

Hole 17: Par 3, 175 Yards - "Waterloo"

Played from the blues at 175 yds. A par 3 with no bail out areas you have to be accurate with whatever club you choose. A large pond is a wonderful hazard on this longer par 3. If you are accurate with your distance, you'll be on looking for a birdie but happy with a par as this green has many tiers and undulations to deal with.

Hole 18: Par 4, 404 Yards - "Waterloo"
Tough finishing hole although it's straightaway there's trouble everywhere both left and right sides. Green is tough with slopes being either your friend or foe, do I hear three putt. A great view of the clubhouse coming in hopefully your marking in a good score on this hole.

Conclusion
I ended up having a really fun round at Muskoka Bay Club. I can see why Golf Week, Score Golf  have such accolades for the course. It is both scenic and playable from the appropriate tees. The greens and course in general was in immaculate shape. I applaud the grounds crew for keeping it that way. There were some very memorable holes for me. If you get a chance to play Muskoka Bay Club jump at it you won't be disappointed. I will definitely be back!

Cape Breton Celebrates Celtic Classic with a Festival of Golf

 Nice to see there will be lots of golf action when the PGA Tour Canada rolls into town September 2-8, at The Lakes Golf Club for the Celtic Classic. I know my week long Cape Breton golf adventure last summer was simple amazing, can't say enough great things about The Lakes Golf Club, LePortage Golf Club, Highlands Links and of course Cabot Links which I ended up playing twice. 

Press Release

Cape Breton Celebrates Celtic Classic with a Festival of Golf

Sydney, NS – Cape Breton Island is getting geared up for what promises to be a week long golf extravaganza. The Lakes Golf Club is hosting the inaugural PGA TOUR Canada Cape Breton Celtic Classic and to complement this event, a Festival of Golf has been created to showcase the golf courses around the Island. The Celtic Classic will see players compete for their share of the $150,000 purse, while deep in the race for the coveted five available Web.com Tour cards. As one of the most anticipated tournaments of the year on PGA TOUR Canada, this will be a memorable week of golf, celebration and fun.

The Festival of Golf features something for every golf enthusiast, including a Canadian Junior Golf Association event at LePortage Golf Club in Cheticamp, a chance to play the storied Highlands Links in a kilt, a Ladies on the Links event and a Play with a Pro opportunity at Cabot Links.

The Festival of Golf Schedule is as follows:

PGATOUR Canada Celtic Classic September 2-8,The Lakes Golf Club

September 2: CJGA Junior Celtic Cup, LePortage Golf Club,Cheticamp

Junior golfers will learn from PGATOUR Canada Pros and compete in an 18 hole competition.

September 4: Kilted Classic, Highlands Links, Ingonish

Bring a team to compete in this tournament where kilts are the golf attire at this steeped in tradition course.

September 7: Ladies on the Links & Play with a Pro, Cabot Links, Inverness.

Ladies will participate in a small clinic and then head out on a ‘learning’ round with three ladies and a PGATOUR Canada pro.

There are also tee times available for ‘Play with a Pro’, providing an opportunity to have a PGATOUR Canada pro round out your foursome for a round.  

For more information, or to register, please visit www.golfcapebreton.com or contact Katherine MacDonald: katherine@dcba.ca or 902-577-1802.

My Custom SeeMore X3 w/ "Maple Leaf" Headcover - So What Do You Got?

Over the last few weeks, pro golfer Ian Poulter has been looking for a new putter. He has called on Twitter for all putter manufacturers to send him some to try out. He chose a Japanese-only Odyssey for this week's Open Championship at Muirfield.

So here's what I've been using most of the season (see below). SeeMore putters have worked for me. I love the look and feel of their putters, and their customer service is second to none. Putting is the most consistent part of my game. So here are a few pics of my SeeMore Custom X3 putter with its new headcover, the "Maple Leaf." What do you have?

Why Phil Will Win The Open Championship

Two things: 1)The man is obviously channeling his inner Happy Gilmore, the swing definitely looks loose and he's having a good time 2)Hey he won the Scottish Open on the weekend his first win on a "Links" course. Has to be a good omen right!
Your thoughts?

European Tour - Happy Gilmore


Phil Mickelson, Paul Lawrie, Nicolas Colsaerts and other top European Tour golfers try doing the famous 'Happy Gilmore' golf shot at the 2013 Aberdeen Asset Management Scottish Open.

Rickie Fowler Open Championship Scripting #StyleCaddie

Here's what Rickie Fowler will be wearing this week at the Open Championship. It's part of PUMA Golf’s Autumn/Winter 2013 Collection. Apparently the people over at ESPN have figured out Rickie is actually color blind hence the sometimes "bright" outfits, see Sundays orange outfit. Really like the look on Thursday with the Tech Plaid 5 Pocket Pants. What are your thoughts?

Decaf- This Is SportsCenter - Rickie Fowler

John Anderson may have finally figured out why Rickie Fowler wears so many bright-colored outfits.

 

Rickie Fowler's Open Championship script:
THURSDAY
Monoline 2.0 110 Stretch Snapback
Golf Duo-Swing Polo
High Shine Fitted Golf Belt
Tech Plaid 5 Pocket Pants
AMP CELL Fusion
FRIDAY
New Wave Snapback
New Wave Polo
Form stripe fitted belt
Golf Drizzle Pants
AMP CELL Fusion

SATURDAY
Monoline 210 Cap
Duo-Swing Stripe Polo
Spectrum fitted belt
Golf 5 Pocket Tech Pant
AMP CELL Fusion

SUNDAY
Cat Patch 110 Stretch Snapback
Graphic Tech Polo
Jumpcat Monoline Fitted Belt
Golf 5 Pocket Tech Pants
AMP CELL Fusion

Rory VS. The Robot Laughs For Young and Old

I love to practice my short game in my backyard especially with my 5 year old son, Gus. We make it fun trying to fire the various golf balls scattered amongst the lawn into buckets, the back of toy trucks, the pool (don’t tell Mom) etc. I’m blessed to live outside of the city here in Ottawa so I actually have a backyard. I’m not sure if Rory McIlroy had a big backyard to practise his game but the former World #1 did practise hitting balls into his mother’s drying machine. The Euro Tour took that little tidbit from Rory’s life and turned it into this witty video Rory VS. The Robot. If you haven’t see Rory as a wee lad hitting a ball into a dryer be sure and check it out it’s at the beginning of the video. The rest of the video is priceless and extremely well done.

When Gus and I watched the video, Rory VS. Robot. I of course was laughing at all the subtle and not so subtle jokes. Example: Martin Kaymer/liken to a robot, Robot bugging Rory that Tiger would be sitting with his feet up, and the Robot saying you know what you just touched. Gus being five years old was more concerned about whether it was it a real life video and did the robot truly exist. He defintely thought the video was cool. I was impressed once again with another great See Every Shot Imaginable from the European Tour.

What did you like about the video? What would you like to see the European Tour do next? Let us know here at Ottawa Golf Blog by leaving a comment here on the blog or on our Twitter account.

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