"Now that we've fully developed the TaylorMade brand as our premium ball franchise, we're committed to growing our business through our Tour Preferred and Burner families," said Mark King, TaylorMade-adidas Golf President and CEO. "Dick's Sporting Goods has been a fantastic business partner of ours for many years and we know they will do a great job with the Maxfli brand."
What does this all mean well it probably means that the Maxfli balls will just become another cheap ball that no one really gives a *%&%&$ about and you never hear about only if you go to Dick's. We'll see.
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