Golf apparel has come a long way. Gone are the days when golfers had to choose between looking good and being comfortable on the course. But there is another part of golf clothing that deserves more attention—sun protection.
That’s where Enjoy the Vu caught my attention.
Based in the interior of British Columbia, Enjoy the Vu was created by owner Jake with a simple but meaningful goal: to create golf apparel that combines style, performance and UPF 50+ sun protection.
I recently had the chance to try out the Lavender shirt and white ETV hat, and after wearing them on the course, I can see exactly what Jake is trying to accomplish with the brand.
A Brand With a Story
The story behind Enjoy the Vu is much more than simply seeing an opportunity in the golf apparel market.
Jake’s inspiration came while standing on the first tee at his local course. He was wearing a rash guard underneath an oversized polo when two golfers, clearly having enjoyed a few too many drinks, rode by and jokingly asked if he had lost a bet.
Jake explained that he had melanoma and was simply trying to stay safe in the sun.
That moment stuck with him.
It eventually led him to create his own UPF 50+ golf clothing.
And that also explains the name Enjoy the Vu.
After his diagnosis, Jake said he became almost afraid to enjoy being outside. The mental side of dealing with melanoma was difficult, and the idea behind the brand became about getting back outside and enjoying the things he loves—with confidence. That message is something I really like about Enjoy the Vu.
It isn't just sun protection. It's encouraging people to enjoy the outdoors while being smarter about the sun.
The Lavender Shirt
The first thing that stood out to me about the Lavender shirt was the colour.
Golf apparel can sometimes get stuck in the traditional world of black, white, navy and grey. Jake told me one of the gaps he wanted to fill was creating sun-protective apparel that wasn't boring.
The Lavender shirt definitely accomplishes that.
It has a modern look without being over the top, making it easy to wear on the golf course or even away from it. And that's one of the things I appreciate about the brand—these don't look like pieces of clothing designed strictly around sun protection.
They look like golf clothes first.
The lightweight feel is also important, especially during those hot summer rounds. Jake explained that performance is a huge priority when designing the apparel. He wants the clothing to feel light, fit properly and avoid the sleeves becoming cumbersome during the swing.
That makes a lot of sense, particularly in places like B.C.'s Okanagan, where summer temperatures can climb toward 40°C.
And there is an interesting benefit to wearing a long-sleeve UPF shirt in that kind of heat. Rather than having the sun beating directly onto your skin, the fabric provides a layer of protection while still allowing you to stay comfortable.
The White ETV Hat
The white ETV hat was a great match with the Lavender shirt.
Simple, clean and easy to pair with just about anything, it's the kind of hat that can become an everyday golf staple.
And once again, it fits perfectly with the brand's philosophy: sun safety without sacrificing style.
Jake's approach to golf fashion is refreshing. He told me he loves seeing more colour and personality coming into golf and hopes that trend never disappears.
I'm with him on that.
Golf should still look like golf, but there's nothing wrong with having some personality when you step onto the first tee.
More Than a Golf Brand
One of the most interesting parts of talking with Jake was hearing what golf means to him beyond the scorecard.
He's a big believer in the golf community.
After spending years in the gym, Jake noticed similarities between the gym and golf course communities. People show up with a common goal, encourage each other and generally want to see everyone do well.
That sense of community is something Enjoy the Vu seems to be building around its brand as well.
Jake's own golf story is pretty incredible.
Two years ago, a friend invited him out for nine holes. He showed up wearing Converse shoes, using rental clubs and hadn't swung a golf club in about eight years.
Then came a par 4.
He hit a perfect drive, had about 130 yards left and holed his approach shot for eagle.
As Jake put it, everyone went crazy—and from that moment, he knew he was hooked.
That's about as good an introduction to golf as you can get.
The Bigger Goal
There is obviously a business side to Enjoy the Vu, but Jake's ultimate goal goes beyond selling golf shirts.
His biggest goal is to spread awareness about sun safety.
He hopes the brand eventually becomes unnecessary because cancer is easier to treat—or, ideally, cured altogether.
Until then, he's trying to make sun protection something golfers actually want to wear.
I think that's an important distinction.
Instead of telling golfers they should wear sun-protective clothing, Enjoy the Vu is trying to make the clothing something golfers want to wear.
What's Next for Enjoy the Vu?
The brand is still growing, but Jake already has plenty planned.
New polos, regular long sleeves, potentially wide-brim hats and improved content are all on the horizon. He's also particularly excited about a new long-sleeve collection that will be designed for everyone—not just golfers.
He's constantly tweaking the products, looking for lighter and softer fabrics and trying to improve each release.
That willingness to keep learning is something I think will serve the company well.
My Take
After wearing the Lavender shirt and white ETV hat, I came away impressed by what Enjoy the Vu is trying to do.
The apparel looks good, feels comfortable and, most importantly, has a purpose behind it.
As someone who spends plenty of time outdoors and on the golf course, I really like the idea of incorporating sun protection into what I wear without feeling like I'm wearing medical or technical gear.
Enjoy the Vu manages to make sun safety feel fun, colourful and golf-friendly.
And maybe that's the biggest takeaway from Jake's story.
Don't be afraid to enjoy the view.
Just protect yourself while you're doing it.
Enjoy the Vu.

















