Callaway Golf Introduces I-Mix Technology - The I-Mix FT-5 and FT-i Driver

Well it started on GolfWRX.com yesterday with the announcement and pictures of Callway Golf's I-Mix technology and if you haven't seen it you have to see it to believe it. This technology all stems from the USGA recently announced a rule proposal allowing different forms of adjustability for golf clubs. Callaway is the first to jump in the mix with both feet, the I-Mix will incorporate the FT-5 and FT-i club heads along with over 50 different shaft models that are fully interchangeable with the new I-Mix connector system. In 2008, Callaway will begin selling the FT-5 and FT-i club heads unshafted with the new threaded hosel so golfers can select their ideal head and shaft combinations. The FT-i will be available in either draw or neutral weighting with 9, 10, and 11 degree lofts. The FT-i Tour will be available as the Low Center of Gravity model in both draw and neutral with lofts of 9.5 and 10.5 degrees. The price on these will steer alot of people away, see the press release for the pricing.


The full press release:

Callaway Golf(R) Introduces the Ultimate in Customization With New I-MIX(TM) Technology

CARLSBAD, Calif., Jan 15, 2008 (BUSINESS WIRE) -- Callaway Golf (NYSE: ELY) today announced the introduction of I-MIX Technology, a major breakthrough in do-it-yourself club customization. The new technology, which capitalizes on the U.S. Golf Association and Royal & Ancient's rule change on club adjustability, gives golfers the ability to create the perfect driver for their game every time they play.

Callaway Golf's I-MIX Technology, featuring a wide variety of the most sought-after shafts in the market, including shafts from Aldila, Fujikura, and Mitsubishi Rayon, will be available on FT-i(R) and FT-5(R) club heads. More than 1,600 shaft-head combinations will give golfers the flexibility to quickly customize their driver to meet the varying challenges each individual round of golf presents.

"Our new I-MIX Technology gives golfers the same access and ability to experiment and optimize their equipment that tour professionals have," said Jeff Colton, Senior Vice President of Research and Development for Callaway Golf. "No one's swing is the same from day-to-day - neither are the weather or course conditions. Our I-MIX Technology gives everyone the ability to quickly and easily customize their equipment, every time they play."

In addition to the clubhead and shaft options, I-MIX Technology includes Callaway Golf's Opti-Fit(R) Weighting System, which lets golfers choose a Draw or Neutral center of gravity (CG) position to help counteract their most common swing flaws for longer and straighter drives.

Callaway Golf I-Mix Technology will be available at select golf retail outlets nationwide and at shop.callawaygolf.com. The Manufacturer's Suggested Retail Prices for the FT-5 and FT-i clubheads are $435 and $500 respectively, prices for shafts range from $185 to $435.

Tags: I-Mix, Callaway Golf, I-Mix Technology, FT-5, FT-i, FT-5 Driver, FT-i Driver