ECCO Tour Hybrid Adds Sophistication to Golf’s Fastest-Growing Footwear Category
Danish Brand’s Pioneering Spirit Continues to Drive Market Trends
Danish Brand’s Pioneering Spirit Continues to Drive Market Trends
(Markham, Ontario)
– Danish brand ECCO – a leading global manufacturer of innovative
footwear – announces the launch of its men’s Tour Hybrid model, the
first-ever crossover model featuring a classic leather upper design atop
the company’s award-winning Street outsole.
By combining hand-crafted elegance with advanced shoemaking technologies, ECCO has created a style which uniquely and seamlessly transitions from the boardroom to the car to the country club. Suitable for business and casual settings, Tour Hybrid boasts a patented outsole configuration of approximately 100 molded traction bars and 800-plus traction angles. Constructed from TPU – a highly durable, wear-resistant material – these elements provide superior grip in all conditions.
“It’s in our DNA to pioneer comfort, performance and style trends,” says Michael Waack, Head of Global Golf at ECCO. “With each collection, we want to excite the trade and consumer markets while leaving them wondering what will be our next innovation.”
By combining hand-crafted elegance with advanced shoemaking technologies, ECCO has created a style which uniquely and seamlessly transitions from the boardroom to the car to the country club. Suitable for business and casual settings, Tour Hybrid boasts a patented outsole configuration of approximately 100 molded traction bars and 800-plus traction angles. Constructed from TPU – a highly durable, wear-resistant material – these elements provide superior grip in all conditions.
“It’s in our DNA to pioneer comfort, performance and style trends,” says Michael Waack, Head of Global Golf at ECCO. “With each collection, we want to excite the trade and consumer markets while leaving them wondering what will be our next innovation.”
Additional features of the refined new Tour Hybrid include:
- Three distinct upper patterns and several color options to suit a variety of looks
- Supremely weather resistant Hydromax™ leathers
- Lining made from Second Skin – the world’s softest leather – which wicks moisture and creates a rich interior feel
- Removable ECCO Comfort Fibre System insole increases air circulation and creates a fresh, cool shoe climate
Tour
Hybrid models will begin arriving in Canada in Q1 2013. This and other
styles from the latest ECCO men’s golf collection will be worn in
competition by Fred Couples, Graeme McDowell, Thomas Bjorn, Thorbjørn
Olesen, Thongchai Jaidee, Stuart Appleby, Bradley Dredge, Andreas Hartø
and scores of other Tour stars worldwide.
About ECCO
The
only major shoe manufacturer to own and manage every step of the
shoemaking process – from leather production through its own shoe
factories all the way to its stores – ECCO adheres to the design
philosophy that “the shoe must follow the foot.” This approach allows
the company to craft footwear that combines style and comfort with
uncompromising quality and innovative technology. A leading global
brand, ECCO was founded in 1963 by Karl Toosbuy and remains family
owned. Headquartered in the Danish towns of Bredebro and Tønder, the
ECCO footwear group employs nearly 20,000 people worldwide. Its products
can be found in 4,000 branded sales locations in more than 90
countries.
ECCO
retail locations in Canada include Toronto, Montreal, Halifax,
Saskatoon, Calgary, Edmonton and Vancouver. Along with ECCO retail
stores, there are more than 400 retailers across Canada that carry the
ECCO brand.
ECCO Shoes Canada Inc. is based in Markham, Ontario. For more information, please visit www.eccocanada.com or call 1.800.358.3226.
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Listening for the Voice of Vocation, by Parker Palmer. He gets at it this way
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