Jun 14, 2011

Gabicci A Stylish Fit With Graeme McDowell

Like most golfers out there you might not be familiar with the British clothing brand Gabicci. If you watch any of the U.S. Open this week from the Congressional Country Club you'll see Gabicci designs in action. Graeme McDowell the reigning U.S. Open Champ has been wearing Gabicci for over two years now, his vintage look on the golf course is nothing short of classic. Check out what Gabicci has in store for G-MAC later this year.

Vintage clothing brand Gabicci, are to raise the profile of their long running relationship with current US Open champion, Graeme McDowell this season.  In an upcoming campaign with the tag line “That’s why I wear Gabicci.” – G-MAC, Gabicci will use promotional shots of the golfer in adverts and on display material, together with the following quote from Graeme:   “In order to play well, I have to be totally comfortable on the course.   It’s not just about the way my clothes fit and feel, but the way I look too.  That’s why I wear Gabicci.”  -  G-MAC

Gabicci MD Jeff Keogh, states “We have supplied Graeme with golf shirts and knitwear for over two years now, but this Autumn we are including some limited edition designs produced specifically for the British Open.  I’m delighted that Graeme is enjoying such fantastic success and of course especially pleased that he chooses to endorse the Gabicci brand.”

Current designs pay homage to key original knitted styles complete with mock suede trims, together with jersey tops and polos inspired by our extensive archive photographs and original samples, all bearing the iconic gold "G". The look is "slim" with quality yarns and fabrics used throughout the collection in colours which are both rich and bright. Polo shirts are 100% cotton, whilst the knitwear is finely knitted cotton with a cashmere-like finish or high quality merino wool blends.

Graeme is wearing the Z05 jersey shirt and a 21g merino cardigan 

About Gabicci: 
First launched in 1973, Gabicci fast became an underground style leader and embodied a look adopted by the "Northern Soul" scene. In the 80's the brand appeared in the early "casuals" look and was also very popular with West London's "lovers rock" community. Teamed with hopsack trouser, Gabicci and the icinic metal G quickly became the brand mark of the day.

Lately, several key music artists, style leaders and sportsmen have been spotted wearing Gabicci Vintage. The brand featured heavily in Nick Love's re-make of the 80's film "The Firm". Through this continued association with  movies, TV and music, Gabicci Vintage is again the brand to be seen in.

1 comment:

Will o'the Glen said...

Too bad the stylish threads have to be glommed up with logos! Don't these guys make enough $$$ w/o tarting themselves up like billboards? (I notice that this practice is more prevalent among the Euros than on U.S. golfers... )