Jan 24, 2011

Sunice Re-signs J.B. Holmes

Nice to see Sunice, Canada's No. 1 outerwear brand, re-sign PGA TOUR star J.B. Holmes to an endorsement contract for 2011. Although he has yet to tee it up this year (he's in the field this week at Torrey Pines) he's a young guy who's usually always in the hunt and will give the Sunice brand great exposure. Got a chance last year to do a review of their Olie Superlite Pullover great stuff highly recommend.

Press Release

Holmes-a loyal Sunice® endorser who has worn the company's product since 2008-wears the Sunice® Silver Polo Collection, Sunice GORE-TEX® Outerwear and an assortment of Sunice's® layering pieces-including vests, sweaters and lifestyle items.

"We expect J.B. to have a great year and are optimistic that his standing on the PGA TOUR will continue to climb," says Mark Fletcher, President of Sunice®. "We wish him all the best for the season and we know we will have J.B. looking stylish on the course and, most importantly, feeling confident and comfortable in his apparel.

Holmes-who has two PGA TOUR victories, both at the FBR Open in Phoenix (2006 and 2008)-enjoyed a career season in 2010. The 5-foot-11, 190-pound Campbellsville, Ky., native finished 31st on the PGA TOUR money list with a career-high $2,386,248 thanks to 24 cuts made in 26 starts, three top-10 finishes (including one second and one third) and 12 top-25s. The long-hitting Holmes finished fifth in driving distance with a 307.2-yard average and led the TOUR by finishing 138-under par on par-5 holes.

Holmes also was instrumental in helping Team USA defeat Team Europe in the 2008 Ryder Cup Matches at Valhalla Golf Club in his native Kentucky. He finished the matches 2-0-1 for 2.5 points. In 2005, while a University of Kentucky standout, Holmes also played in the Walker Cup and Palmer Cup.

"I'm very proud of my relationship with Sunice®," says Holmes, whose 2008 FBR Open win came in his third start after signing his first endorsement contract with Sunice®. "There are many fine golf apparel companies out there, but Sunice's® golfwear is absolutely superior technology-wise to anything else on the market, it truly helps me remain incredibly comfortable throughout tournaments no matter the weather and it's also the best-looking product out there."

Sunice®. founded in 1976 in Alberta, Canada as a skiwear brand, successfully transcended its technical outerwear capabilities into the golf market in the early 1990s as the golf industry gravitated towards designing sport-specific garments that truly helped enhance the game. Thus, it's no surprise Sunice® -owned and run by Montreal, Canada-based Fletcher Leisure Group Inc., a company with 42 years of golf industry experience-meets the demands of the most discerning golfer.

Committed to delivering top-quality actionwear, Sunice® is owned by The Fletcher Leisure Group of Canada. Sunice® is a performance-enhancing golf and ski outerwear brand that uses advanced technologies, fabrics and manufacturing methods. Sunice®, a longtime expert and leader in the technical outerwear industry, is dedicated to a unique concept of science and style. This is done by creating innovative designs, using durable construction, and blending fashion-forward styling while using the latest in technical specialty fabric. Fletcher Leisure Group, based in Montreal, Quebec, is a company with 42 years of golf industry experience marketing multiple brands in Canada and the United States.

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