Jun 6, 2013

ECCO Golf Launches BIOM Zero Minimalist Natural Motion Shoe

By Sean Crogie   Posted at  6/06/2013 09:22:00 PM   No comments

Looks like another solid offering from ECCO Golf. A review might be around the corner so stay tuned. Be sure and check out my recent golf shoe review of the ECCO Street Golf Shoe.

Press Release

Ultimate Walking Comfort Ensured by Lightweight,
Flexible and Low-Profile Design Featuring Patented Street Hybrid Outsole

(MARKHAM, ONTARIO) – Danish brand ECCO – a leading global manufacturer of innovative footwear – announces that the limited-edition BIOM Zero golf shoe is now available for consumer purchases nationwide.
The lightest, most minimal golf style ECCO has ever produced, BIOM Zero weighs less than 10 ounces. Offered in two colors, it’s built atop the patented Street hybrid outsole featuring the ECCO dynamic traction system (E-dts). Its unrivalled flexibility and an exceptionally low profile combine to provide full-length foot support and a Natural Motion experience that benefits the wearer.

“Our brand has been heralded for redefining comfort and now we’re taking that to the next level,” says Michael Waack, Head of Global Golf at ECCO. “We named BIOM Zero after the zero heel drop, but also because it’s as close as you can get to a golf shoe that feels like wearing nothing and playing barefoot.”

Additional features and benefits of BIOM Zero, which retails for $190, include:

BIOM Technology – Anatomical shoe last that promotes a natural foot position

Low-Profile – Closest to the ground of any ECCO golf shoe

Caldera Leather Uppers – Full grain, stain resistant and easy-to-clean

Hydromax™ – Premium, tanned-in water-resistant treatment guaranteed to last

Second Skin Leather Lining – Wicks moisture while creating a rich, supple interior

Direct Injected Midsole – A process, unique to ECCO in golf, that provides superior cushioning, stability and comfort via a one-piece shoe built without glue or stitching

ECCO golf shoes are preferred by discerning players worldwide, and worn in competition by scores of Tour stars, including Fred Couples, Graeme McDowell, Thomas Bjorn, Thongchai Jaidee, Stuart Appleby, Andreas Hartø, JB Hansen, Belén Mozo, Gerina Piller, Caroline Masson and Line Vedel Hansen.

About ECCO

ECCO, a world leading brand of shoes combining style and comfort, has built its success on quality and innovative technology. The design philosophy is rooted in the founder’s approach to being a shoemaker – the shoe must follow the foot. The shoes of ECCO are anchored in functionality, quality and craftsmanship on the platform of Scandinavian design. Founded in 1963, ECCO is one of the few major shoe manufacturers in the world to own and manage every step of the shoemaking process. Today, ECCO products are sold in 91 countries at 1,100 ECCO stores and 14,000 other sales locations. The company is family-owned and the workplace to 19,500 employees from over 50 countries. In 2012, revenue increased by 14% to DKK 8 billion with profits before tax of DKK 1.1 billion.

ECCO retail locations in Canada include Toronto, Montreal, Halifax, Saskatoon, Calgary, Edmonton and Vancouver. Along with ECCO retail stores, there are more than 400 retailers across Canada that carry the ECCO brand.

ECCO Shoes Canada Inc. is based in Markham, Ontario. For more information, please visit www.eccocanada.com or call 1.800.358.3226.

About Sean Crogie

Father of 3, #golf writer, full-time mail carrier, part-time @RideauViewGolf Turf Team #PJ20 fan, golfing nomad.
View all posts by: Sean Crogie

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